Photo Illustration by Luis G. Rendon/The Daily Beast
Last spring, pro-Trump cable channel Newsmax was riding a massive ratings surge after Fox News abruptly fired far-right primetime star Tucker Carlson, prompting disgruntled MAGA viewers to dump the conservative cable giant in protest.
A year after transparently exploiting right-wing discontent over Fox’s removal of Carlson to gain a short-term boost in the cable news marketplace—which even saw the network occasionally surpass CNN in primetime—Newsmax is now experiencing a complete reversal of fortune.
Despite a news cycle filled with high-profile events like Donald Trump’s hush money trial and the tumultuous pro-Palestine protests on college campuses, Newsmax’s primetime viewership has plummeted to its lowest levels of 2024. The decline is staggering, with a drop of over 60 percent in certain categories compared to the same period last year, as reported by Nielsen.
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