Photo Illustration by Luis G. Rendon/The Daily Beast/Getty Images
Taylor Swift’s highly anticipated new album, The Tortured Poets Department, drops this Friday. But given the somewhat scattered LP rollout thus far, you’d be forgiven for wondering just what exactly has been running through the pop star’s mind in terms of strategy this time around.
Case in point: Like a luxury brand looking to seduce penny-pinching skeptics, Swift and Spotify appear to have collaborated on a Tortured Poets activation at The Grove shopping center in Los Angeles this week.
The resulting semi-ramshackle, adult-sized dioramas look rather like proposed pop-up experiences that were rejected from Harry Potter World at Universal Studios: You, too, can wait in line for hours to look at a West Elm birdcage perched on a fake bookshelf, and ponder its meaning!
Read more at The Daily Beast.
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