SAN MATEO, Calif., May 09, 2024 (GLOBE NEWSWIRE) -- BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, has released new data from the BrightEdge Generative Parser™. As Google SGE is rolled out into regular search results, understanding new patterns and key changes in content formats such as product views, AI warnings, and carousel shopping results is essential for marketers who must keep ahead of its evolving experimentation.
"Google search has undergone massive changes in the past few months to test and perfect SGE, with the goal of providing the best possible search experience," said BrightEdge founder and executive chair, Jim Yu. "These adjustments bring Google closer to rolling out SGE to the public with the perfect balance of offering intelligent AI responses, engaging user experiences and ample advertising opportunities. For marketers, it is essential to stay in lockstep with these changes in order to adapt to the new ways of optimizing for generative AI search."
Google still holds a dominant 90.91% share in the search market, and with its I/O event on May 14th, many marketers are starting to speculate about what is coming next. While much of the debate is subjective, BrightEdge research gives objective insights into what is happening in SGE right now and some signals on what may happen in the future:
Search results without SGE have increased significantly from 25 to 65 percent.
Starting in mid-April, Google has significantly pulled back on the search queries where they are showing SGE results. The drop was at the expense ...Full story available on Benzinga.com
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