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Instagram has gone gaga for Meghan Markle’s jam after top tastemakers received one of a limited edition of fifty pots of her new American Riviera Orchard conserve.
Like many who ditch big city life in favor of country living, Meghan has thrown herself into traditional rural pursuits such as hiking, keeping chickens and taking up jam-making as a hobby. But while regular homesteaders content themselves with an honesty box at the end of the drive to sell their sweet and sticky wares to passing travellers—along with a few eggs—Meghan is doing things rather differently.
First came the brand: American Riviera Orchard (already known affectionately as ARO to the Sussex Squad fanbase on social media) and a shiny new Instagram page with a promotional video featuring Meghan of Montecito wandering, artfully out of focus, in a ballgown through the cloisters of her home and cooking in her palatial kitchen. She was wearing white at the counter and got not a spot of cooking debris on her.
Read more at The Daily Beast.
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