The ‘Whole Foods of Beauty’ Launched a Skincare Line. Here’s What’s Good.

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“I’ve learned so much about garbage in my life,” Credo Beauty co-founder and CEO Annie Jackson tells The Daily Beast.

The context? We’re talking about skincare and, specifically, how she thought about the packaging for Credo’s new line (more on that later.) The retailer feels like the Whole Foods of skincare thanks to its elevated shopping experience and bans on harmful additives, the same way the grocery store is a safe zone from the likes of high fructose corn syrup and other chemicals we can’t even pronounce. So, what do we get when Credo does its own skincare line?

Read more at The Daily Beast.

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