Palo Alto, Calif. and St. Gallen, Switzerland, May 09, 2024 (GLOBE NEWSWIRE) -- UTR Sports today announced a long-term partnership with Sportradar (NASDAQ:SRAD) to transform fan and bettor engagement with the UTR Pro Tennis Tour (PTT), the top tennis tour for rising professionals. Starting in January 2025, Sportradar will receive exclusive rights to official PTT data and audiovisual (AV) streaming content for betting purposes.
Sportradar will capture deep data from more than 20,000 PTT matches per year, applying its artificial intelligence and computer vision technologies to create new analyses and insights in each match, generating richer storytelling and expanded in-play betting opportunities. By offering more opportunities to its global network of 900+ betting operator clients, Sportradar will help to drive enhanced visibility and affinity for the PTT.
In addition, UTR Sports will incorporate Sportradar's Universal Fraud Detection System (UFDS) across all PTT matches to safeguard against betting-related match-fixing and corruption.
"We are excited to partner with the great team at Sportradar," said Mark Leschly, Chairman and CEO, UTR Sports. "The success of the UTR Pro Tennis Tour has exceeded expectations, and the continued growth looks brighter than ever, with a significant ...
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