Automotive Supply and Demand Shifting from Recovery Mode to Stability

Inventory Picture Plateauing, Movement Dynamics Pointing to a New and Healthy Normal

GRAND RAPIDS, Mich., May 3, 2024 /PRNewswire/ -- ZeroSum, an automotive retail agency that provides cutting-edge inventory-based digital marketing solutions tailored to dealers, has released its May State of the Dealer report. The ZeroSum State of the Dealer report is the first and premier data source for the new, used, and certified pre-owned automotive market.



ZeroSum's April highlights point to a stabilizing supply and demand picture, representing what is shaping up to be a new normal. These two sides of the equation appear to be moving towards a relatively stable and foundational equilibrium that dealers can plan against. The pace of inventory growth is slowing, with a 1% ...

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