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With all the buzz around tweens and teens shopping for luxury and premium beauty products at Sephora, many of us millennials are wondering how today’s youth can afford its price points when we were collecting coins from lemonade sales to afford drugstore items.
It’s hard to wrap our heads around the fact that Gen Alpha teens’ bathroom cabinets are chock full of prestige brands like Drunk Elephant, Glow Recipe, and Charlotte Tilbury, compared to their millennial counterparts, who (mostly) shopped drugstore—and maybe treated themselves to the occasional Clinique perfume or Lancome mascara if it was a good month for that after-school babysitting gig.
Read more at The Daily Beast.
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