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The early aughts brought us so many gifts—the going-out top, monogrammed bags, Myspace, rom-coms with a magazine editor as the main character, and the Juicy Couture tracksuit. The fashion label, founded by Pamela Skaist-Levy and Gela Nash-Taylor, had been around for a few years, but its hero garment, the velour tracksuit, took the brand to legendary status. There wasn’t a day that went by when 2000s icons like Paris Hilton, Britney Spears, and Lindsay Lohan weren’t photographed by paparazzi in these colorful two-piece suits.
In the past several years, Juicy Couture has been experiencing a renaissance of sorts, and I (and my own personal Juicy tracksuit collection) are here for it. Aside from its iconic tracksuits, the brand has been releasing some pretty interesting collabs, from Ganni and Reebok to Kraft Mayo and Red Robin (yes, the burger restaurant). Juicy Couture’s latest collaboration is with bodycare and wellness brand Athena Club, known for its sleek razors, ultra-hydrating shaving creams, and nourishing body lotions.
Read more at The Daily Beast.
thedailybeast.com