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Ever since the buzzy beauty brand launched in early 2021, Merit Beauty’s no-fuss, minimalist formulas have won the hearts of many makeup-wearers. Known for its no-makeup-makeup aesthetic and clean, cruelty-free formulas, Merit Beauty’s tightly curated collection delivers effortless products formulated to be buildable and customizable, inclusive, and on-the-go-friendly. Its Minimalist stick—a lightweight foundation, concealer, and contour stick in one compact package—is certainly no exception.
The non-greasy buildable complexion stick has won over countless beauty editors and makeup artists, but the brand’s base recently got a stellar celeb endorsement from none other than my hero, Martha Stewart. Stewart, who is an ambassador for Merit Beauty, used the Merit’s Minimalist Stick (along with several of the brand’s hero products) in a recent video posted to Instagram. The entrepreneur and lifestyle icon says Merit’s fuss-free and effective products help streamline her makeup routine. “I did that in under five minutes—easier than making a pot of soup.”
Read more at The Daily Beast.
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