ABC
On ABC’s 9-1-1, the show’s ensemble have dealt with their fair share of natural disasters. As the series has gone on, the writers have escalated the trauma, forcing their team of first responders to tangle with escaped zoo animals and escape a sinking cruise ship. Still, nothing could prepare viewers for what was to come in Season 8, which opens with 22 million killer bees being released upon Los Angeles.
Promotion for Season 8 began in July, with a short video dropping online that began with the sound of the siren and the 9-1-1 series logo. Slowly, the sound of the alarms changed, morphing into the sound of bees buzzing. They quickly came into view as the premiere date became visible, until the bees overtook the screen. At first glance, it felt like a joke that the audience wasn’t in on, but with a second teaser dropping in August claiming “Bee-Nado is coming,” it became apparent that it was real.
This was the first introduction to what might be the most fun piece of event television in years; one that perfectly orchestrates why 9-1-1 is one of the only shows to understand what makes television such a fascinating medium. It’s not often that teasers or trailers don’t give away at least a semblance of what these shows are going to be about, but with these promotional materials, 9-1-1 sets its viewers up for a whirlwind of an event that promised to be more outlandish than all its other hijinks.
Read more at The Daily Beast.
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