EXCLUSIVE: How Top Athletes Like Donovan Edwards Build Their Brands Beyond Sports (UPDATED)

Editor’s note: This story has been updated with video.

In Detroit, alongside the NFL Draft, Benzinga’s 2024 Draft event hosted a panel titled “On Champions Mindsets” with Jared Wangler, a former athlete turned CEO. Wangler guided the conversation with Donovan Edwards, a standout running back from the University of Michigan, who explored his career from athletics to business.

Transforming Athletic Success into Business Strategies

The panel commenced with Wangler, who shed light on how modern athletes navigate their careers beyond traditional success metrics, such as game wins.

“Gone are the days when scoreboard victories defined success. Today, it’s also about how you build and manage your brand outside the stadium,” Wangler stated, emphasizing the broader scope of modern athletic careers.

Donovan Edwards, fresh from leading Michigan to a championship victory, shared his insights on what it means to maintain a champion’s mindset amidst evolving challenges.

“Facing adversity ...

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