This is what admissions officers really want to read in college essays

One of the most memorable essays college admissions counselor Alexis White worked on with a student wasn’t about a harrowing personal challenge or a rewarding volunteering experience. “It started with the sentence ‘My hair arrives in a room before I do,’” says White, the founder and director of the consultancy firm Alexis College Expert. “It just was the best. And everybody who reads it loves it.”

College application essays have an infamous reputation for being one of the most difficult aspects of the application process. But it remains a crucial way to share details about your life and interests — a way to distinguish yourself beyond your grades, test scores, and extracurricular activities, even in the era of ChatGPT (more on that later).

Admissions officers are looking to be entertained when reading application essays, White says. Of course, students should use their essay to showcase their curiosities, character, and point of view, but contrary to popular belief, these personal statements don’t need to recount devastating moments of painful growth. “You can be fun,” White says. “You don’t have to have trauma.”

There are a number of essays students will need to write as a part of their college application. Over seven million students apply to college through the Common App, a streamlined platform that allows students to apply to multiple schools at once. There, students write a personal statement, usually between 500 and 650 words, centered on a student’s identity, beliefs, accomplishments, and interests, and can choose from among seven prompts for the 2024–25 application season. One prompt even allows the applicant to write about a topic of their choice. “Write the essay that your heart wants to write,” says college essay coach Cassandra Hsiao. 

Individual colleges also ask for additional shorter pieces (around 250 words), also known as supplemental essays, which may ask applicants to explain why they’re applying to this specific school, and about their academic interests and extracurricular activities. 

With so much to write, students need to dedicate serious time and effort — White suggests at least eight weeks — into crafting compelling and effective essays. Here’s what college essay pros want applicants to know.

Make sure your essays are unique to you

Students often put pressure on themselves to have a one-of-a-kind essay topic, White says. There are very few unique concepts, she continues, but what will set you apart is your way into the essay. Start strong with an attention-grabbing first sentence, experts say, that immediately hooks the reader. 

Focus on developing a unique lens through which to see an event in your life, with an original point of view. These can be small moments, says Stacey Brook, the founder and chief adviser at College Essay Advisors. For example, one student she worked with wrote an essay about bonding with her mother during drives to gymnastics practice. After the student got her license and no longer had these moments with her mother, she wrote, she felt a sense of loss. “She was reflecting on what those drives meant to her and what it means to grow up and to gain things and lose them at the same time,” Brook says. “That’s the tiniest moment, the smallest slice of life out of which you can make an incredible essay.”

Even if you’re writing about a common topic, like school sports or lessons learned from an adult in your life, one way to differentiate your essay is to add dialogue, Hsiao says. “It’s in the specificity that only you can write because you went through that,” she says.

Avoid regurgitating your resume, Hsaio continues. Instead, lead the reader through a narrative arc showing your growth. You don’t need to explicitly state what you learned from the experience. Instead, use descriptive, scene-setting language — about how tense you were during that big game or your excitement when you stepped onto the stage — that shows how you’re different on the other side. 

Again, you don’t need to share the worst thing that’s ever happened to you — or try to dramatize your life to make it seem more challenging than it is — but help the reader understand the effort you put in to get a new club off the ground, for example. “What you went through objectively might be really small on a global scale,” Hsiao says, “but because it felt big to you and I care about you as the writer, it will feel big to me.”

Don’t even think about copying from ChatGPT (or other generative AI)

While Brook understands the appeal of ChatGPT, experts say don’t use it to write your essay. College application reviewers will be able to tell.

The purpose of these pieces is to display your personality and writing ability and bots will never produce a unique, personalized essay. These chatbots use a style and tone that is immediately identifiable to readers, one that is rife with cliches and an awkward cadence, experts say.

Appropriate uses of generative AI include spell and grammar check or as a thesaurus. “Once you start pulling full paragraphs, you’re cheating,” White says. “It’s not your work.”

Tailor supplemental essays to each school

Depending on the school, you may be asked to write one or two shorter supplemental essays. These prompts may have similar themes, about your academic interests or how you relate to the people around you. For these essays, experts say you can reuse answers for multiple schools — but make sure you revise your answers to be specific to each school. 

To ensure you’re tackling supplemental essays efficiently, Brook says to collect all of the prompts for the schools you’re applying to and see where they overlap. Hsiao suggests brainstorming three or four activities, obsessions or aspects of your life you know you want to showcase and try to match these topics to essay prompts. This can be anything from an extracurricular to your favorite TV show. “We are prioritizing what is important in our lives and then showcasing that by mixing and matching per school for the supplemental essay questions,” she says. For example, if you plan on writing about your future major for one college, adapt that essay to each school. However, make sure you’re researching each university and adding details about their specific program to your piece, Brook says.

For essays asking why you want to attend that specific college, ensure your answers are unmistakably catered to that school. “‘I love Delaware because I can’t wait to go to football games and pledge a sorority, and I’m excited about the business school.’ That is not going [cut it] because you could say that about Rutgers,” says Kyra Tyler, a senior director and college admissions consultant at Bright Horizons College Coach. Instead, pepper your answer with details about school traditions, an honors program you hope to join, interesting research opportunities or what you observed when you went on a tour (whether in person or virtual), Tyler says.

Tell a vivid story — and showcase your writing ability

Not only do your essays need to be of substance, but they should showcase style, too. 

Tyler suggests students avoid metaphor: Don’t talk about caring for your younger sibling in the context of a Bluey episode — be straightforward. (“Kids can’t get away from [metaphors],” Tyler says, “and what happens is they get stuck under them, and they can’t write.”) You’ll want to write vividly using concrete examples instead of plainly spelling everything out, White says. For instance, if you were a camp counselor who helped a nervous child come out of their shell, write a scene showing the camper interacting with other kids rather than simply saying the camper was less reserved.

Write as if you were talking to your best friend, Tyler says. Avoid slang terms, but let your personality come through your writing. Try reading your essay aloud to see if it sounds like you. 

Don’t forget about the basics, like good grammar, proper spelling, and word choice (make sure you’re not repeating similar words and phrases). You don’t need to focus on the five-paragraph structure, Hsiao says. Just make sure you’re telling a compelling story. Have a trusted adult, like a teacher or parent, read your essay to help point out style and structural issues you may have missed. 

After you’ve completed a draft, set it aside for a few days, come back to it with fresh eyes for revisions, Tyler says.

College application essays are your chance to share who you were, who you are, and how this university will shape who you hope to be, Hsaio says. Focus on topics you want admissions officers to know and let your voice and passion carry the essay.